This, mixed with chain-wide stock down 14% from last 12 months whereas many unbiased retailers are sitting on unsold inventory, provides Signet a competitive advantage. Its DTC Blue Nile banner is inextricably linked to diamonds in consumers’ minds, and diamonds are the specialty of its Diamonds Direct big-box destination shops. The chain was acquired in late 2021 with 22 stores; Signet’s added seven shops since then to convey the whole to 30 Diamonds Direct stores. What provides Drosos hope for the approaching quarter, subsequent 12 months and beyond is the return of the bridal jewellery market, which accounts for half of the company’s gross sales.
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