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However, promotion is seemingly not enough for products offered online, there are nonetheless many components that could be determinants of shopper purchasing decisions. This research performed a factor analysis with Partial Least Square . The population in this study are people who have been bought in markets similar to Toopedia, Shopee, and Bukalapak who reside in Surabaya. The sampling technique used was purposive sampling with 385 samples. Data assortment in this research was carried out by amassing questionnaires on respondents.
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