The traditional advertising models is being beaten slowly by authenticity as many consumers prefer this option. For this reason, it becomes common for consumers to depend on reviews, ratings and testimonials from the brand users to guarantee that they are spending their money wisely. In this modern time, marketing efforts are becoming more difficult as it becomes more effective in improving conversions. This is the reason why many people are turning into brand advocates and it makes sense.
Brands do have the ability of attracting as well as retaining customers for long period of time by just orienting their marketing approaches across different people. Influencer marketing is a concept in which the most powerful way of placing the message of the brand before interested viewer is through trust.
Ask yourself as being a consumer, do you prefer buying a product if it’s recommended by a video you saw on YouTube or a friend as they’re trying or testing certain product. There are approximately 92 percent of consumers put their trust in given recommendations by others despite the fact of not seeing them in person. This is the reason why 65 percent of brands are now taking advantage of this strategy as it really shows results and it works. If you’re seeking for ways of boosting your business conversion, then you can highly depend on this approach.
As a matter of fact, there are 88 percent of promoters more or less that tell their friends of a certain brand sponsoring them and 72 percent are even giving added posts about the sponsor outside of the original agreement.
You’ve got to find social media experts who are willing to introduce your brand to their followers or fan base. These promoters have got hundreds of thousands to millions of followers and thus, they are something you should not disregard; because by simply having their fan base engage your business, it is more than enough to give you a voice.
But take into account that brands and businesses have to be cautious with who they are going to pick as their promoter and to how authentic the message is being put forth. Otherwise, influencer marketing idea may just fail and beat the purpose of working with one. This is actually one of the reasons why genuine intent for doing influencer marketing is taken down. But one thing’s for sure, influencer marketing is there and it’s taking the market by storm whether you like it or not. Consider taking partnership with influencer marketers if you like your business to have a voice and be seen as an authority.